From doses already happening App to download Chatbot Pill reminder Call centre

Treatment only works
if it continues.

The verified patient support platform for markets where patients pay out of pocket.

  • Verified, not declared. Every dose photo-confirmed.
  • On the phone patients already have. Nothing to download, no hardware.
  • No discount needed. Patients who continue come back for the next pack, at full price.
Book a 20-min demo See how it works →
A child confirms an inhaler dose on a phone while both parents follow the shared record on the Play4Health app
Dose taken · 23 days in a row Caregivers notified · under 30 sec
Recognized by ERIA HITS4KIDS Finalist · 2025 L’Oréal Big Bang SAPMENA Finalist MDX Nature Positive Accelerator African Impact Challenge Cohort 6 · 2026

Recognitions awarded to Play for Earth, the venture behind Play4Health.

Why patients stop

4 reasons patients stop.
Your data sees 1.

Adam is 8. After 3 months without an attack, his mother stops his preventer. Nothing happens. Until 2 a.m., one night in August.

She did nothing wrong. Nobody told her the treatment works precisely because nothing happens.

Adam is a composite, not a real patient. The pattern is the same with a blood pressure pill, a diabetes pen or a TB regimen.

Cost, how it is taken, a side effect, a stock-out. In your data they all look the same.

Cost

Chronic treatment is paid month after month, often out of pocket. When money is short, the next pack waits.

How it is taken

Wrong time, wrong dose, wrong technique. Invisible to every prescription record.

Side effects

Stopped quietly between visits, surfaced months later if at all.

Stock-out

Not on the shelf that day. Recorded nowhere.

Prescription data tells you what was written down, not what happened. Play4Health captures the action itself, so a stall is visible while the patient is still reachable.

How it works

1 photo per dose.
Verified in seconds.

Patients participate directly. Nothing to download, no hardware, no clinic visit.

Play4Health patient app: streak, today's doses, breathing journey and family guides
01

Patient takes a photo

Dose confirmed from a link on the phone. Nothing to download.

02

Verification runs automatically

Timeframe rules, duplicate controls and photo context checked instantly.

03

Support at the right moment

The right answer when symptoms change, and progress that keeps the routine going.

04

Data flows to your dashboard

Live and export-ready for PSP and medical affairs reporting.

What a sponsor sees

Patients who continue
come back for the next pack.

What your programme sees, month by month.

Book a demo
Live dashboard

Your programme,
in 1 dashboard.

The core metrics, updated as patients confirm.

play4health.org / demo
Demo

Interactive demo with sample data. Click the tabs to explore.

Open full dashboard →
Therapeutic areas

1 platform.
Any long-term treatment.

What changes is the patient journey. The verification layer stays the same.

Cardiometabolic

Hypertension, dyslipidaemia, type 2 diabetes
For patientsA daily routine that holds when nothing hurts, and a nudge before the pack runs out.
For sponsorsSilent drop-off visible within weeks, not at the next complication.
Empty-pack check, pen returns

Respiratory

Asthma, COPD
For patientsThe preventer every day, even on good days, and clear steps when breathing gets worse.
For sponsorsPreventer continuity, reliever use and side effects, from the same patients.
Inhaler returns

Chronic infectious

Drug-resistant TB, HIV
For patientsSupport through long regimens and hard weeks, so a side effect does not become a stop.
For sponsorsEvery dose and every finished pack verified, interruptions flagged early.
Empty-pack check

Sickle cell disease

From newborn screening to adult care
For familiesDaily penicillin and hydroxyurea, danger signs explained, the whole family in the loop.
For programmesWho reached care after diagnosis, who stays on treatment, crises and admissions.
Family follow-up

A patient on several medicines counts as 1 patient. Condition-agnostic: all it needs is a near-daily action a patient can confirm.

Option · Take-back

Adherence tools stop at the dose. We recover what is left.

For tablets, the empty pack is checked at refill. Inhalers and pens are returned at a partner pharmacy, photo-verified, and kept out of the waste stream. Same patient record as the doses.

1,530x
The warming potential of HFA-134a relative to CO2, the propellant in most metered-dose inhalers.
IPCC Sixth Assessment Report, 2021, 100-year GWP [1].

We generate the verified return record, usable for sustainability and packaging responsibility reporting. Collection and reprocessing stay with your logistics and waste partners.

Compliance

Built for regulated programmes.
From the first patient.

Your compliance, medical and privacy teams will ask. The answers are built in, not added later.

Consent first

Modular, versioned consent. Research use only with an explicit opt-in.

Safety routed

Side-effect reports go to your pharmacovigilance team, timestamped, with triage status.

Privacy by design

Sponsor views are aggregated, small groups hidden, every access logged. Dose photos deleted after a set retention period.

The patient stays in control

Patients can export or delete their data at any time. Designed around the Kenya and Uganda data protection acts and GDPR principles.

Play4Health supplies data and infrastructure. The sponsor keeps full clinical, regulatory and pharmacovigilance responsibility.

Pricing

Built to pay for itself.
In refills you were losing.

On long-term therapy, patients take about 50% of their doses [2]. On a branded therapy at scale, about 1 extra pack per patient per year covers the programme. We run the numbers on your product in the demo.

Paid by the sponsor Patient Prescriber Pharmacy
Step 1 · Prove it
$25,000 once, 6 months
No patient cap. 1 brand, setup included. Success criteria agreed upfront, first read at day 90.
  • Verified doses
  • Side-effect capture
  • Raw data export
Start a pilot →
Step 2 · Scale it
On request / year1 flat fee sized to your programme
1 contract per sponsor per country. Each additional brand adds a yearly fee (more teams, more safety routing). Setup waived on the pilot brand when it converts.
  • Fee set by patient range, no per-patient metering
  • No patient cap
  • Discount from the 2nd country
Book a demo →
Option · Device take-back
$4 per inhaler or pen returned
Often funded from a sustainability budget.
  • Photo-verified returns at partner pharmacies
  • CO2e avoided, where relevant
Add take-back →
Why start with a pilot

Play4Health is pre-commercial. The pilot exists to prove it on your product, before you commit.

  • No patient cohort deployed yet. Nothing on this page is a Play4Health result.
  • Success criteria agreed upfront, first read at day 90.
  • 20,000+ field actions already captured on the Play for Earth verification engine, the same layer Play4Health runs on.

Patient rewards are designed with each sponsor, for each programme. Every contract includes the full system. Only scope changes. Collection and reprocessing of returned devices are scoped separately, on their own budget line. Access benefits on medicines, where a sponsor funds them, are configured per programme within local rules.

Work with us

Your patients are already taking their meds.
Now capture the proof.

Book a 20-minute demo. We map what your programme could measure on your product, and what it cannot today.

Book a 20-min demo Connect on LinkedIn
Respiratory · Cardiometabolic · Chronic infectious · Sickle cell Fully digital, no hardware East Africa first · Global-ready
References

Cited to describe the general pattern of persistence loss after initiation. These are not Play4Health results. No patient cohort has been deployed yet.